

Inside this book, you’ll discover principles high achievers have used to find purpose and bring greater intention to every area of their lives:
Build a stronger business with a vision that extends beyond the next milestone.
Build a stronger marriage by bringing presence and commitment to the people you love.
Become a stronger leader by confronting the inner patterns that limit your growth.
Create a lasting legacy through the man you become and the lives you impact.
Discover real stories of men who have conquered their mountains, and are still on the journey to fulfill their purpose.
They share the struggles behind their achievements, the breakthroughs that challenged their identities, and the lessons that gave their success deeper meaning.
Their stories invite you to examine your own:
What is your next level, and why does it matter?


You’ve conquered mountains. Built a business. Reached goals you once dreamed about.
But behind the success, a question remains:
Why doesn’t this feel like enough?
You’re facing a purpose crisis.
The identity that helped you fight your way to success can leave you searching for another battle. Another deal. Another mountain to conquer.
Yet your next breakthrough requires more than a bigger achievement. It requires a shift in who you are.
The Warrior knows how to win the outside battle. The King knows how to win the inner war.
The Purpose Crisis takes you into that transition; where achievement becomes a foundation for purpose, leadership, and legacy.

After the 2008 financial crisis, Raul Villacis built a successful real estate company. But shortly afterward, he faced a purpose crisis, asking himself: “Is this all there is?”
His journey through what many call a midlife crisis led him to invest half a million dollars in meditation retreats and personal development experiences. Through that work, he discovered what he calls the EDGE.
For over a decade, Raul has coached entrepreneurs and leaders building eight- and nine-figure businesses to strengthen their business, marriages and leadership through the EDGE Protocol, a system and a process he developed to build discipline and emotional fitness.
He is the author of The King’s Code, host of The King’s Code Podcast, and creator of the EDGE 100 Challenge.
His mission is to help men find purpose by sharpening their EDGE and build a legacy that outlives them.








Your success has given you experience, resources, and influence. Now comes the responsibility to use them with purpose.